Back in the 80s, the brother of a friend of mine had an idea. “My brother came up with a word he was going to sell to the tire industry for millions of dollars,” says my friend. The word? “Gription”.

Turns out, he was ahead of his time. “Gription” is here! A quick Google search found that “gription” is now used to describe the feel of a golf-club shape, a brand of kid’s football (pictured above), and particularly hideous style of sandals.

Now I want to invent a word too. Any good ideas? Send ‘em in, and I’ll post them!