To promote its new video game 106AD, Acclaim Entertainment is launching a set of ads that will seep blood. According to Ananova:

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The ‘blood’ will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

Classy. Mind you, this isn’t the first time Acclaim has been playing with blood as a promotional item. Astute readers will recall that in September of 2002, I wrote about Acclaim’s Scent of Blood” marketing campaign for their video game Turok Evolution. For the campaign, Acclaim held a contest where they offered 500 British pounds and an Xbox to five people willing to legally change their names to “Turok” for a year. One of the winners works as a midwife.

(Thanks to Emily at Textually.org for this one!)