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Pimpwatch

Ever heard about the enormous legal battle over blue LEDs? It’s a very hard color to produce using diode technology, and for years it was a holy grail — because only by including blue could LED arrays be able to produce a truly massive array of colors, suitable for photorealistic LED displays. After years of experimenting, a Japanese inventor cracked the problem about ten years ago. His company paid him about 200 bucks — then went on to make hundreds of millions off blue LEDs. He sued, and recently won $189 million.

Anyway, blue LEDs are now cropping up all over — including the incredibly cool “pimpin’ ain’t easy” watch from Tokyo Flash. Their description:

This limited production 72 Blue L.E.D. watch lights up brighter than any other watch available. The time is read by reading the hours on the left and the minutes on the right. When the button is pressed for the time it will spiral all the lights on and off then show the time. Press the button again and the day and date will be displayed. Now what really makes this watch stand out, is the light up feature, the watch lights up every light in a spiral and then off in a spiral every 2 minutes. Super flashy and you will be Pimpin large.

I would totally not object if someone bought me this watch.

(Thanks to Boing Boing for this one!)


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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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