There hasn’t been nearly enough squid news around here for the longest time. I intend to end the drought, beginning today, with this: The best squid-related TV advertisement I’ve ever seen, anywhere, hands down — as well as a cautionary tale of precisely the sort of terrible celaphopod uprising that mankind ignores at its eternal peril.

Click here to watch it! I posted an early frame from the ad because I didn’t want to give away the surprise.

(Thanks to Paul Gemperle for this one!)