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Study: Fake apologies are as good as sincere ones
This is a lovely bit of design: An ad for Guiness that consists of warped text on a beer coaster, which only becomes legible when the drink is poured. (Sorry for the overly-massive image, but you can only see the effect when the picture is big enough.)
(Thanks to Andrew Hearst for this one!)
I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).
ECHO
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